From the perspective of market size, the development and growth of the sex doll industry in the United States shows that full size sex dolls have a place in consumer culture. Consumers are willing to pay for them not only because of their functionality, but also because of the symbolic meaning behind them. This reflects people's pursuit of personalized products in consumer culture and their willingness to consume to satisfy their inner desires. Today, many consumers are no longer satisfied with cookie-cutter products. They hope to show their uniqueness by purchasing full size sex dolls USA with unique designs that reflect their personality. Moreover, with the development of e-commerce, it has become more convenient to buy full size sex dolls. Consumers can easily choose products from all over the world online, which has further promoted the prosperity of the market.